Base Presents


Learn & Explore the Science behind Data-Driven Sales Leaders

The fastest growing companies in the world are moving toward a scientific approach to sales. Learn how sales leaders leverage data to create quantifiable and actionable insights that increase sales.

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The world of sales is changing.


The leading companies in the world are gathering extensive data from their sales operations and analyzing the data in a sophisticated way. By leveraging a scientific approach to sales, these companies are growing exponentially faster than their competition.

Base explored and researched the connection between science and sales.


We have spent thousands of hours to construct the Sales Genome™ and uncovered the key factors that impact sales growth. In this new age of every interaction being tracked, logged and recorded, we discovered the scientific principles that unveil actionable steps companies can take to achieve their revenue goals.

It’s a powerful tool, and we want to share this knowledge with you.


Our team of Sale Scientists have put together the following interactive guide to how you can start scientifically increasing sales by leveraging data to uncover actionable and quantifiable insights. Start learning about the Science of Sales.

Lesson #1

A Scientific Approach to Sales

In this lesson, we’ll dive into how we can take a scientific approach to sales. We will provide examples and tools to apply this skill.

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